In this episode, we hear from Jobie Martin, a Jackson broadcasting pioneer who broke through the racial barriers of the day with his smooth vocals, jovial personality, and kindhearted nature. The only child of a single mom, Martin grew up in Mississippi at a time when job prospects for African-Americans were limited largely to menial labor. He takes us through his unlikely journey into broadcasting, gives us a sample of his disc jockey radio persona, discusses the challenge of selling advertising on the first black-hosted TV show in Mississippi, and lists some of his famous guests like Mohammad Ali, James Earl Jones, and Mahalia Jackson.
Jobie L. Martin was born in Hattiesburg, Mississippi in 1919. His father, George Martin, died in a car accident when Jobie was an infant. His mother, Leona Scott Martin, scrubbed floors to provide for her son and Jobie recalls her as a strict and protective single parent, not allowing him to play sports for fear of injury. He spent time growing up in Gulfport and Hattiesburg, attending Eureka High School.
While waiting to be called into service during WWII, he traveled to Chicago and enrolled in Worsham mortician school. After his military service, he returned to Chicago and graduated as a mortician, but didn’t like the work, taking a job at St. Luke’s Hospital as an assistant pathologist. He also joined Pilgrim Baptist Church Gospel Choir, under the direction of famed composer Thomas A. Dorsey, and sang with such notable gospel singers as Mahalia Jackson.
The following excerpt is from an article published in the Clarion Ledger on April 1, 2011:
“After returning home to Mississippi to assist family, Jobie worked as an airport porter, but his smooth voice drew the attention of supervisors' who had him announcing the airport's flights over the loud speaker.
From there he sought the job of a radio announcer. Instead, he was sent out to sell ads to black businessmen. He did so well, he was hired for the same job at Jackson's WOKJ. It was in Memphis that Jobie auditioned again for a disc jockey's job and was on the air for eight months until new owners came and spun Jobie back to Jackson.
He settled in as a Disc Jockey at WOKJ where he was known as "the loud mouth of the South". At the urging of his wife, Dorothy, Jobie enrolled in Jackson State College and earned his undergraduate degree. He also played on the Jackson State College football team earning the nickname "the Flash". [at the age of 39!]
Jobie taught school for ten years at Westside Elementary School where he taught Special Education and rehabilitation.
He opened two restaurants in Jackson, Valerie's and Jobie's Restaurant. He also hosted the Jobie Martin Show, becoming the first African American to have a commercial paid television show in Mississippi. He has served on the Board of Hinds Community College for the past 20 years.
His awards includes, Jackson State University Alumni Association Hall of Fame, Jackson State University's Sports Hall of Fame, Phi Beta Sigma Fraternity Inc., Mu Sigma Chapter, L. T. Smith Lifetime Achievement Award, Living Legend, and Mississippi's 2007 Outstanding Older Worker, just to name a few. However he was most proud of his work after retirement as a substitute teacher for the Jackson Public Schools where he continued to be a drum major for a whole new generation of students.”
Jobie Martin died in a car crash in March of 2011, at the age of 93.