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Mississippi Moments Podcast

After fifty years, we've heard it all. From the horrors of war to the struggle for civil rights, Mississippians have shared their stories with us. The writers, the soldiers, the activists, the musicians, the politicians, the comedians, the teachers, the farmers, the sharecroppers, the survivors, the winners, the losers, the haves, and the have-nots. They've all entrusted us with their memories, by the thousands. You like stories? We've got stories. After fifty years, we've heard it all.
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Now displaying: Page 1
Jun 26, 2017

Richard Giannini began his professional career as a sports information director, first at the University of Florida and later at Duke University, where he produced a weekly sports TV program.  That experience landed Giannini a job with the National Collegiate Athletic Association (NCAA) producing the ABC College Football Highlights show in 1976. In this episode, he recalls those primitive days of sports television production and the grueling schedule he maintained.

Broadcast television afforded college football limited nationwide exposure. Giannini discusses how ESPN changed longstanding gridiron traditions by increasing the amount of primetime coverage available. By offering live college football—first on Thursday nights and later Tuesdays and Wednesdays as well, smaller schools could reach new audiences never before possible. However, these new opportunities came at a cost.

With so many sports networks vying for content, college football teams have more opportunities to be seen on TV than ever. Giannini reflects on the hazards of overexposure versus broadcast revenue. He explains how the trend to schedule more weekday games forces families to watch games instead of attending them. This trend, combined with higher ticket prices and streaming internet access, can mean smaller crowds, even as the number of viewers continues to grow.

Richard Giannini served as the Southern Miss Athletic Director from April 1999 – Dec. 2011.

PHOTO: http://www.collegesportssolutions.com/the-css-team/richard-giannini

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